REGISTRATION.

Welcome to the registration portal for BMW ALPINA.

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Ahead of the official BMW ALPINA brand launch of at the Concorso d´Eleganza Villa d´Este, we are pleased to welcome you as a valued guest.
We will be revealing first brand insights to twenty-five car enthusiasts from around the world.

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This special moment will be shared with the creators of the cars, and those involved in the brand´s reimagining.

Expect lively exchanges around design, engineering, driving feel, comfort, performance, personalisation, craftsmanship and much more.

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This personalised registration portal will guide you through a simple, step-by-step process, allowing you to tailor your experience according to your individual preferences and requirements.

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Please click “Next” below to begin your registration.

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Should you require assistance at any stage, our dedicated Team will be happy to support you.

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E-Mail: moments@bmw-alpina.com

BMW AG shall provide certain services to the guests and interested persons of the BMW ALPINA Preview 2026 and is responsible for processing data in this context.

Your data will only be processed for the purposes of the planning and the organisation of the BMW ALPINA Preview 2026.

To proceed with the registration, please confirm that you agree to the processing of your data in accordance with the Privacy Policy and Participant Declaration and of BMW ALPINA by ticking this checkbox.